Please use this identifier to cite or link to this item: https://hdl.handle.net/11147/7447
Title: A services design study: Determinants of music festival customer adoption
Other Titles: Bir hizmet tasarımı çalışması: Müzik festivallerinde müşteri benimsemesini belirleyen faktörler
Authors: Başoğlu, Ahmet Nuri
Çetin, Can
Keywords: Music festival
Service design
Event management
Audience development
Costumer experience
Issue Date: Sep-2019
Publisher: Izmir Institute of Technology
Source: Çetin, C. (2019). A services design study: Determinants of music festival customer adoption. Unpublished master's thesis, İzmir Institute of Technology, İzmir, Turkey
Abstract: This study is exploring the fundamental factors that attract and develop potential audience in order to adopt a music festival, in addition it determines specifications which have an impact on satisfaction of customer experience. The study began with a literature exploration for framing the theoretical background of the music festivals regarding to service design issues. Thereafter, three research methods were conducted in this study. These procedures are face to face semistructured in-depth interview, expert focus study, and quantitative experimental study. 140 constructs were derived from literature review, and two different interviews with audience and experts. 33 most important constructs were modified by audience and experts through final interview. In the end, relating to these constructs, 531 people surveyed via online tools. The online survey consists of 45 questions that are the most noteworthy considerations about customer adoption and experience, in regard to the results of the final interview. In conclusion, this research presents affecting factors of customers’ attendance intention in music festivals through identifying requirements. Thus, this paper provides extensive information for the use of event organizers in order to reach out large crowds and hold successful music festivals.
Bu tezde, seyircilerin müzik festivallerine katılma kararı verirken önemsediği faktörler ve festival süresince yaşadıkları müşteri deneyiminden memnun kalmalarını belirleyen etkenler incelenmiştir. Çalışma, hizmet tasarımı ve müzik festivalleri alanlarında yapılmış akademik çalışmaları inceleyerek literatür taraması ile başlamaktadır. Sonrasında, seyirciler ile yapılan yüzyüze görüşmeler, uzmanlar ile odak grup görüşmeleri ve nicel deneysel çalışmalar eşliğinde sürdürülüp sonuçlandırılmıştır. Bu araştırma, müzik festivali müşterisinin gereksinimlerini belirleyerek, katılım niyetini etkileyen faktörleri ortaya çıkarmaktadır. Bu sayede, büyük kitlelere ulaşmak ve başarılı müzik festivalleri organize etmek için gerekli olan kapsamlı bilgiyi etkinlik tasarımcılarının kullanımına sunmaktadır.
Description: Thesis (Master)--Izmir Institute of Technology, Industrial Design, Izmir, 2019
Includes bibliographical references (leaves: 52-58)
Text in English; Abstract: Turkish and English
URI: https://hdl.handle.net/11147/7447
Appears in Collections:Master Degree / Yüksek Lisans Tezleri

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