Fashion and communication concept in industrial design

Abstract

Design has become not only being related with the product, but rather being relevant with various meanings and symbols that surround the product. Within the transition from function oriented design to meaning oriented one, the fashion being an image creater has become influential on consumer product design. In creation of the product image it has been made use of the fashion system as the most affective mechanism upon the self image and fashion communication methods. The symbols concerning fashion which promise a social experience, a new identity, new meanings and imaginery lifestyles, become effectual on the communication of the products to the consumers. Within this study, the design communication which could be considered to be the interface between fashion and industrial design is examined due to the fashion's role in this communication and evaluated through brands such as Nokia with the designs related to informations technology being effective as much as dress on formation of the self image, and as Philips which forecasts the future design trends by the use of researches related to lifestyle and consumer's experiences.