Please use this identifier to cite or link to this item: https://hdl.handle.net/11147/11213
Title: Augmented reality technology adoption: Case of a mobile application in Turkey
Authors: Yavuz, Merve
Çorbacıoğlu, Eda
Başoğlu, Ahmet Nuri
Daim, Tuğrul U.
Shaygan, Amir
Keywords: Augmented reality
Design factors
Mobile augmented reality applications
Turkey
User experience
Publisher: Elsevier
Abstract: With the increasing use of smart devices, augmented reality (AR) technology has become widespread in mobile devices. As with user interaction technologies, there are factors affecting the use of applications in mobile augmented reality (MAR) applications. In this study, the factors affecting the use of mobile augmented reality in Turkey are investigated. Although AR and MAR are generally investigated during the research period, “Augment”, the application, was used in the survey and interview parts of the research study. The interview consists of three different parts in addition to a quantitative experimental study. More than hundred variables were obtained from articles and interviews which 22 of them were selected. The results showed that the two most important factors that influence usage of MAR applications are security and privacy. These two are followed by ease of learning, visual quality of the application 3D model, and ease of use in importance, respectively. It is recommended that designers and application developers consider these five variables when designing or developing a MAR application. © 2021 Elsevier Ltd
URI: http://doi.org/10.1016/j.techsoc.2021.101598
https://hdl.handle.net/11147/11213
ISSN: 0160-791X
Appears in Collections:Industrial Design / Endüstriyel Tasarım
Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
WoS İndeksli Yayınlar Koleksiyonu / WoS Indexed Publications Collection

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