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dc.contributor.advisorBaşoğlu, Ahmet Nuri
dc.contributor.authorÇetin, Can
dc.date.accessioned2019-12-10T08:45:01Z
dc.date.available2019-12-10T08:45:01Z
dc.date.issued2019-09en_US
dc.identifier.citationÇetin, C. (2019). A services design study: Determinants of music festival customer adoption. Unpublished master's thesis, İzmir Institute of Technology, İzmir, Turkeyen_US
dc.identifier.urihttps://hdl.handle.net/11147/7447
dc.descriptionThesis (Master)--Izmir Institute of Technology, Industrial Design, Izmir, 2019en_US
dc.descriptionIncludes bibliographical references (leaves: 52-58)en_US
dc.descriptionText in English; Abstract: Turkish and Englishen_US
dc.description.abstractThis study is exploring the fundamental factors that attract and develop potential audience in order to adopt a music festival, in addition it determines specifications which have an impact on satisfaction of customer experience. The study began with a literature exploration for framing the theoretical background of the music festivals regarding to service design issues. Thereafter, three research methods were conducted in this study. These procedures are face to face semistructured in-depth interview, expert focus study, and quantitative experimental study. 140 constructs were derived from literature review, and two different interviews with audience and experts. 33 most important constructs were modified by audience and experts through final interview. In the end, relating to these constructs, 531 people surveyed via online tools. The online survey consists of 45 questions that are the most noteworthy considerations about customer adoption and experience, in regard to the results of the final interview. In conclusion, this research presents affecting factors of customers’ attendance intention in music festivals through identifying requirements. Thus, this paper provides extensive information for the use of event organizers in order to reach out large crowds and hold successful music festivals.en_US
dc.description.abstractBu tezde, seyircilerin müzik festivallerine katılma kararı verirken önemsediği faktörler ve festival süresince yaşadıkları müşteri deneyiminden memnun kalmalarını belirleyen etkenler incelenmiştir. Çalışma, hizmet tasarımı ve müzik festivalleri alanlarında yapılmış akademik çalışmaları inceleyerek literatür taraması ile başlamaktadır. Sonrasında, seyirciler ile yapılan yüzyüze görüşmeler, uzmanlar ile odak grup görüşmeleri ve nicel deneysel çalışmalar eşliğinde sürdürülüp sonuçlandırılmıştır. Bu araştırma, müzik festivali müşterisinin gereksinimlerini belirleyerek, katılım niyetini etkileyen faktörleri ortaya çıkarmaktadır. Bu sayede, büyük kitlelere ulaşmak ve başarılı müzik festivalleri organize etmek için gerekli olan kapsamlı bilgiyi etkinlik tasarımcılarının kullanımına sunmaktadır.en_US
dc.format.extentix, 68 leavesen_US
dc.language.isoengen_US
dc.publisherIzmir Institute of Technologyen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMusic festivalen_US
dc.subjectService designen_US
dc.subjectEvent managementen_US
dc.subjectAudience developmenten_US
dc.subjectCostumer experienceen_US
dc.titleA services design study: Determinants of music festival customer adoptionen_US
dc.title.alternativeBir hizmet tasarımı çalışması: Müzik festivallerinde müşteri benimsemesini belirleyen faktörleren_US
dc.typemasterThesisen_US
dc.contributor.departmentIzmir Institute of Technology. Industrial Designen_US
dc.relation.publicationcategoryTezen_US


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