Show simple item record

dc.contributor.authorKan Ülkü, Gözde
dc.contributor.authorErten, Erdem
dc.date.accessioned2017-04-07T08:58:06Z
dc.date.available2017-04-07T08:58:06Z
dc.date.issued2013
dc.identifier.citationKan Ülkü, G., and Erten, E. (2013). Global image hegemony: Istanbul's gated communities as the new marketing icons. Archnet-IJAR, 7(2), 244-257.en_US
dc.identifier.issn1994-6961
dc.identifier.urihttp://hdl.handle.net/11147/5253
dc.description.abstractIn this paper we investigated how marketing strategies of the developing consumer society has affected housing production in Istanbul as a corollary development ofglobalization in Turkey. We aim to analyze marketing strategies as active agents thatshape the design of emerging gated communities in Istanbul through advertisingmedia based on the theme of 'an ideal life style,' in the form of TV commercials,newspaper ads, publicity brochures etc. We focus on the representation anddissemination of this elusive 'ideal' to the public via the advertising campaigns of thesehousing settlements. Therefore the cases studied in the paper concentrates on theTurkish architectural scene after 1990, when consumer culture's most significantimpacts on architectural products are observed. Marketing of a new type ofsuburbanization in Turkey is concomitant with the rise of a new middle class having ahigh purchasing power and these housing projects are marketed via life stylecharacteristics 'desired' by this class. © 2013 Archnet-IJAR, International Journal of Architectural Research.en_US
dc.language.isoengen_US
dc.publisherArchNeten_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGated communitiesen_US
dc.subjectHousingen_US
dc.subjectIdeal life styleen_US
dc.subjectSocial segregationen_US
dc.subjectIstanbulen_US
dc.titleGlobal image hegemony: Istanbul's gated communities as the new marketing iconsen_US
dc.typearticleen_US
dc.contributor.authorIDTR49155en_US
dc.contributor.institutionauthorErten, Erdem
dc.relation.journalArchnet-IJARen_US
dc.contributor.departmentIzmir Institute of Technology. Architectureen_US
dc.identifier.volume7en_US
dc.identifier.issue2en_US
dc.identifier.startpage244en_US
dc.identifier.endpage257en_US
dc.identifier.scopusSCOPUS:2-s2.0-84886798326
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record