Please use this identifier to cite or link to this item: https://hdl.handle.net/11147/7818
Title: Technology adoption in emerging regions: Case of the smartphone in Saudi Arabia
Authors: Aldhaban, Fahad
Daim, Tuğrul
Harmon, Robert
Başoğlu, Nuri
Keywords: Saudi Arabia
Smartphone
Technology adoption
Issue Date: 2020
Publisher: World Scientific Publishing Co. Pte Ltd
Abstract: This paper examines the adoption of Smartphones in Saudi Arabia. A theoretical research model is developed based on the unified theory of acceptance and use of technology. A web-based survey has been used to gather data from randomly selected Smartphone users in Saudi Arabia. For data analysis, SEM approach was followed, SPSS and AMOS were utilized for analyzing data. The results indicate that performance expectancy, effort expectancy, brand influence, perceived enjoyment, and design constructs have a positive and significant relationship with users' behavioral intention to adopt and use Smartphones in Saudi Arabia. © 2020 World Scientific Publishing Company.
URI: https://doi.org/10.1142/S0219877020500030
https://hdl.handle.net/11147/7818
ISSN: 0219-8770
Appears in Collections:Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection

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