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dc.contributor.authorKhayati, Leyli Javid
dc.contributor.authorSavaş, Erkay
dc.contributor.authorUstaoğlu, Berkant
dc.contributor.authorÖrencik, Cengiz
dc.date.accessioned2017-02-01T13:55:50Z
dc.date.available2017-02-01T13:55:50Z
dc.date.issued2012
dc.identifier.citationKhayati, L. J., Savaş, E., Ustaoğlu, B., and Örencik, C. (2012, July). Privacy-preserving targeted advertising scheme for IPTV using the cloud. In P. Samarati (Eds.), Proceedings of the International Conference on Security and Cryptography. Paper presented at the International Conference on Security and Cryptography, SECRYPT 2012; Rome; Italy (pp. 74-83). Setúbal, Portugal: SciTe Press.en_US
dc.identifier.isbn9789898565242
dc.identifier.urihttp://doi.org/10.5220/0004021900740083
dc.identifier.urihttp://hdl.handle.net/11147/4778
dc.descriptionInternational Conference on Security and Cryptography, SECRYPT 2012; Rome; Italy; 24 July 2012 through 27 July 2012en_US
dc.description.abstractIn this paper, we present a privacy-preserving scheme for targeted advertising via the Internet Protocol TV (IPTV). The scheme uses a communication model involving a collection of viewers/subscribers, a content provider (IPTV), an advertiser, and a cloud server. To provide high quality directed advertising service, the advertiser can utilize not only demographic information of subscribers, but also their watching habits. The latter includes watching history, preferences for IPTV content and watching rate, which are published on the cloud server periodically (e.g. weekly) along with anonymized demographics. Since the published data may leak sensitive information about subscribers, it is safeguarded using cryptographic techniques in addition to the anonymization of demographics. The techniques used by the advertiser, which can be manifested in its queries to the cloud, are considered (trade) secrets and therefore are protected as well. The cloud is oblivious to the published data, the queries of the advertiser as well as its own responses to these queries. Only a legitimate advertiser, endorsed with a so-called trapdoor by the IPTV, can query the cloud and utilize the query results. The performance of the proposed scheme is evaluated with experiments, which show that the scheme is suitable for practical usage.en_US
dc.language.isoengen_US
dc.publisherSciTe Pressen_US
dc.relation.isversionof10.5220/0004021900740083en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTargeted advertisingen_US
dc.subjectCloud serveren_US
dc.subjectCryptographyen_US
dc.subjectIPTVen_US
dc.subjectPrivacyen_US
dc.titlePrivacy-preserving targeted advertising scheme for IPTV using the clouden_US
dc.typeconferenceObjecten_US
dc.contributor.authorIDTR102756en_US
dc.contributor.iztechauthorUstaoğlu, Berkant
dc.relation.journalProceedings of the International Conference on Security and Cryptographyen_US
dc.contributor.departmentİYTE, Fen Fakültesi, Matematik Bölümüen_US
dc.identifier.startpage74en_US
dc.identifier.endpage83en_US
dc.identifier.scopusSCOPUS:2-s2.0-84867650308
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US


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